Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
- Author
- María Rodríguez-Rabadán Benito
- Publisher
- Routledge
- Language
- English
- Year
- 2023
- Page
- 190
- ISBN
- 1032316411,9781032316413
- File Type
- pdf
- File Size
- 19.2 MiB
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