A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

The Third Edition Of A Primer On Partial Least Squares Structural Equation Modeling (pls-sem) Guides Readers Through Learning And Mastering The Techniques Of This Approach. The Authors Use Their Teaching Experience To Communicate The Fundamentals Of Pls-sem With Limited Emphasis On Equations And And Symbols, Relying On Straightforward Language Instead.