Styling Shanghai

About the Author Christopher Breward is Director of Collection and Research at the National Galleries of Scotland, UK and Professorial Fellow at Edinburgh College of Art, University of Edinburgh, UK. He is the author of Fashioning London (Bloomsbury, 2004) and co-editor of The Englishness of English Dress (Bloomsbury, 2002) and Fashion's World Cities (Bloomsbury, 2006).Juliette MacDonald is Professor of Craft History and Theory at Edinburgh College of Art, University of Edinburgh, UK and International Dean at Shanghai International College of Fashion and Innovation, Donghua University, China. Product Description Styling Shanghai is the first book dedicated to exploring the city's fashion cultures, examining its growing status as one of the world's foremost fashion cities. From its origins as an international treaty port in the 19th century, Shanghai has emerged as a global leader in the production, mediation and consumption of fashion. This book reveals how the material and imaginative context of this thriving urban centre has produced vivid interpretations of fashion as object, image and idea.Bringing together contributions by a range of leading international fashion historians and theorists, and drawing on extensive original research, Styling Shanghai offers an interdisciplinary analysis of the mega-city's shifting position as a fashion capital. Rooted in collaboration between leading UK, Australian and Shanghai-based institutions, it considers the impact of local and global textile manufacturing, the representation and marketing of 'Shanghai Style', bodies and gender in the 'Paris of the East', and the challenges of globalization, commercialization and digital communication in contemporary Shanghai. Review “A much needed and valuable contribution to a deeper understanding of Chinese fashion in the global arena.” ―Simona Segre Reinach, University of Bologna, Italy“An absolutely vital look at the past, present and future of Shanghai as a style city. Essential reading for anyone interested in the culture and history of Chinese dress.” ―Amber Butchart, fashion historian, author and broadcaster“Styling Shanghai is one of the best books I've read on fashion in China.” ―Valerie Steele, Director and Chief Curator at the Museum at FIT, New York, USA“Erudite and accessible, this is the first detailed account of China's foremost fashion city. Shanghai's distinct and hybrid fashion is explored here in new and exciting ways.” ―Peter McNeil (FAHA), University of Technology Sydney, Australia