Product Description
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
Review
... there is much practical advice ... ranging from how to establish a corporate identity programme to helpful hints on beauty parades and proposal documents. --
The Lawyer, 1995
... very readable and should be devoured by at least one person in each firm. --
Journal of the Law Society of Scotland, 1995
This is a valuable book for the marketing professional, especially one working in-house in a law firm, and it is also of worth to the partners in law firms. --
Law Gazette, Nov 1995
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