Studio Shape Up : The Keys to Transforming Your Fitness Studio into a Thriving Business

The information you need to open a new fitness business, optimize the studio you have now, or take your profit up a few notches. There is no reason why fitness businesses shouldn't be thriving. This guide raises the bar for studio owners and simply leaps over the "skills approach" other books preach about. In building her own studio, Chelsea Streifeneder's goal was to build a community of happy people who know how to play as hard as they work and who understand that fun is an important part of a healthy lifestyle, and now she aims to share her tools with others along with what is and isn't working for her. Studio Shape Up is like having your own personal business advocate, telling you exactly the right moves to make at the right time to achieve the greatest possible results. This timely gem changes the way studio owners can build, grow, and make their business the best it's ever been! "N ot your run-of-the-mill fitness management book. It strikes a balance between standard information and innovation [and] provides many examples of strategies she and other studio owners have tried to arrive at their own place in the boutique fitness world. The book contains a lot of innovative ideas to engage clients and connect with the community." —Virginia S. Cowen, PhD, Assistant Professor, Rutgers University Biomedical and Health Sciences "Quick read, a ready go-to reference when issues threaten your business and a great book for beginner entrepreneurs and those grappling with tough business decisions." —Susan Kotulak, SuMoNo Design, NY