And Now a Few Laughs from Our Sponsor with CDROM

PRAISE FOR And Now a Few Laughs from Our Sponso
"The most brilliant people in commercial radio (and television, too) are often the ones who do the commercials. They can pack more imagination and wit into thirty or sixty seconds than you?ll find in most of the actual programming they interrupt. Larry Oakner is a savvy veteran and his book is enlightening, instructive, and entertaining."
?Charles Osgood, Anchor, CBS News Sunday Morning and the Osgood File, CBS Radi
"Can a book talk? I swear I heard the voices of Bert and Harry Piel poking through the pages of And Now a Few Laughs from Our Sponsor. But Larry Oakner?s book isn?t just a trip down memory lane: it?s a reminder of what makes great, lasting, brand-building advertising."
?Randall Rothenberg, Chief Marketing Officer, Booz Allen Hamilton
Author, Where the Suckers Moon: The Life and Death of an Advertising Campaig
"Most of us creative people are plain terrible at radio. We love film, we love the page?mediums with pictures?but, sadly, creating ?theater of the mind? has become a lost art. The thing is, great radio can be so powerful and immediate. There are still a few brilliant radio people out there who know how to do it; they?re represented in this book and there?s a lot to learn here."
?David Lubars, President & Executive Creative Director, Fallo
"A wonderful primer that will help increase the effectiveness of radio ads. It certainly will help to keep radio alive and well in a highly fractionalized media environment."
?Ben Hoberman, former president of ABC Radi
"A must-read for all students and teachers of radio advertising. Larry Oakner has seamlessly merged the history of great radio advertising with the ?how to? necessary to write successful radio advertising copy for today?s audiences. In advertising terms, this is a product that delivers on its promise. And Now a Few Laughs from Our Sponsor will have readers chuckling out loud."
?Professor Roberta Elins, Chairperson, Advertising & Marketing Communications Department, State University of New York @ Fashion Institute of Technolog