Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
- Author
- Christoph BurmannNicola-Maria RileyTilo HalaszovichMichael SchadeKristina KleinRico Piehler
- Publisher
- Springer Nature
- Language
- English
- Year
- 2023
- Page
- 322
- ISBN
- 9783658401894,9783658401887,3658401893
- File Type
- epub
- File Size
- 50.2 MiB
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