Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling

Author
Christoph BurmannNicola-Maria RileyTilo HalaszovichMichael SchadeKristina KleinRico Piehler
Publisher
Springer Nature
Language
English
Year
2023
Page
322
ISBN
9783658401894,9783658401887,3658401893
File Type
epub
File Size
50.2 MiB

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