B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

B2b Customer Experienceshows Readers How To Deliver The Very Best Customer Experience Within The Business-to-business Industry. Intensely Practical In Its Approach, It Is Divided Into Five Parts To Walk Readers Through The Journey Of Planning, Mapping, Structuring, Implementing And Controlling An Effective Customer Experience, All Bespoke For The B2b Environment. Now Newly Revised, This New Edition Will Provide New Case Studies Demonstrating What Makes For Good Or Bad Customer Experience As Well As Providing New Tactics And Strategies That Will Help Build An Effective Customer Experience Plan. This New Edition Also Aims To Guide The Reader On How To Successfully Incorporate Ai Into Their Strategy Whilst Still Delivering Great Customer Experience.