Latin American and Iberian Entrepreneurship: New Perspectives on Culture, Traditions and Heritage

Latin American and Iberian Entrepreneurship: New Perspectives on Culture, Traditions and Heritage

Author
João Leitão, Vanessa Ratten, Vitor Braga
Publisher
Springer
Language
English
Year
2022
Page
186
ISBN
303097698X,9783030976989
File Type
pdf
File Size
3.2 MiB

Latin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic business activity based on a common cultural heritage. There has been an increased interest in entrepreneurship related to specific cultural groups, and this edited book will be among the first to provide a Latin American and Iberian perspective to the study of entrepreneurship, thereby acknowledging the role of the Spanish and Portuguese diaspora and language on the global economy. Each chapter will focus on a different aspect of entrepreneurship related to countries within Latin America and Iberia. By combining both geographical groups, the authors aim to provide a better understanding of how Latin culture permeates entrepreneurial business activities.

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