Integrated Marketing Communications: A Global Brand-Driven Approach
- Author
- Philip J. Kitchen, Marwa E. Tourky
- Publisher
- Palgrave Macmillan
- Language
- English
- Year
- 2022
- Page
- 384
- ISBN
- 303076415X,9783030764159
- File Type
- pdf
- File Size
- 19.8 MiB
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