Buchhandelsstrategien im digitalen Markt: Reaktionen der großen Buchhandelsketten auf technologische Neuerungen

Buchhandelsstrategien im digitalen Markt: Reaktionen der großen Buchhandelsketten auf technologische Neuerungen

Author
Simon Hiller
Publisher
De Gruyter Saur
Language
German
Year
2016
Page
393
ISBN
9783110478693,9783110475791
File Type
pdf
File Size
3.8 MiB

This Study Seeks To Discover Potentially Successful Responses And Strategic Positions On The Part Of Bookseller Chains In Response To Disruptive Innovations In Business And Production Models. Its Guiding Research Interest Is Developed Through Five Key Questions-- Provided By Publisher.

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