ONLINE CONSUMER PSYCHOLOGY Understanding and Influencing Consumer Behavior in the Virtual World

Author
Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
Publisher
Psychology Press
Language
English
Year
2005
Page
574
ISBN
9780805851540,9780805851557,9781410612694,0805851542,0805851550
File Type
pdf
File Size
33.1 MiB

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