Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
- Author
- Joanne Scheff Bernstein, Philip Kotler
- Publisher
- Jossey-Bass
- Language
- English
- Edition
- 1st edition
- Year
- 2006
- Page
- 317
- ISBN
- 0787978442
- File Type
- pdf
- File Size
- 2.8 MiB
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