Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition
- Author
- George E. Belch, Michael A. Belch
- Publisher
- McGraw-Hill Companies
- Language
- English
- Edition
- 6th
- Year
- 2003
- Page
- 819
- ISBN
- 0072536764,9780072866148,9780072536768,0072866144
- File Type
- pdf
- File Size
- 7.0 MiB
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