Marketing Libraries in a Web 2.0 World

The Handbook of Language Mapping aims to explore the core methodological and theoretical approaches of linguistic cartography. In both empirical and theoretical linguistics, the spatial variation of language is of increasing interest and the visualization of language in space is therefore also of growing significance. It is the precondition for correct data interpretation. But how does it work? What has to be considered when drawing a map? And how has the problem been tackled so far? This book provides answers to such questions by taking a closer look at the theoretical issues surrounding cartography and at the concrete practice of mapping. The fundamental issues raised are addressed particularly well, since linguistic geography is not only one of the domains with a lengthy tradition, it is also one of the most progressive fields in linguistics. At the same time, because of their visual primacy, linguistic maps directly confront the challenges of human perception and aesthetics. In this context, envisioning the fruits of language mapping is a fascinating and inspiring endeavor, not just for experts. With its accessible texts and wealth of full-color images, the handbook not only represents a comprehensive manual serving the interests of a variety of readers, it also fills a gap in the ongoing linguistic discourse.