Offensive Marketing: An Action Guide to Gaining Competitive Advantage
- Author
- Warren Keegan, Hugh Davidson EMAC Academy of Marketing BAM and AIB.
- Publisher
- Butterworth-Heinemann
- Language
- English
- Edition
- 1
- Year
- 2003
- Page
- 428
- ISBN
- 0750674598,9780750674591,9781417507474
- File Type
- pdf
- File Size
- 2.1 MiB
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