The Elusive Fan: Reinventing Sports in a Crowded Marketplace
- Author
- Irving Rein, Philip Kotler, Ben Shields
- Publisher
- McGraw-Hill
- Language
- English
- Edition
- 1
- Year
- 2006
- Page
- 360
- ISBN
- 9780071454094,0071454098
- File Type
- pdf
- File Size
- 4.5 MiB
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