What's in a Name: Advertising and the Concept of Brands
- Author
- John Philip Jones, Jan S. Slater
- Publisher
- M.E. Sharpe
- Language
- English
- Edition
- 2
- Year
- 2003
- Page
- 334
- ISBN
- 9780765609731,0765609738
- File Type
- pdf
- File Size
- 1.5 MiB
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