Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Process
- Author
- Randolph J. Trappey, Arch Woodside
- Publisher
- Palgrave Macmillan
- Language
- English
- Year
- 2005
- Page
- 336
- ISBN
- 1403946418,9781403946416,9780230514201
- File Type
- pdf
- File Size
- 1.1 MiB
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