Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
- Author
- James D. Lenskold
- Publisher
- McGraw-Hill
- Language
- English
- Edition
- 1
- Year
- 2003
- Page
- 256
- ISBN
- 0071413634,9780071413633
- File Type
- pdf
- File Size
- 1.8 MiB
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