Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
- Author
- Terence A. Shimp
- Publisher
- South-Western College Pub
- Language
- English
- Edition
- 7
- Year
- 2006
- Page
- 656
- ISBN
- 0324321430,9780324321432
- File Type
- pdf
- File Size
- 15.6 MiB
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