Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value
- Author
- J. Nicholas DeBonis Eric W. Balinski Philip Allen
- Language
- English
- Edition
- 1
- Year
- 2002
- Page
- 288
- ISBN
- 007139656X,9780071396561,9780071416825
- File Type
- pdf
- File Size
- 1.2 MiB
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