Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
- Author
- Mary Jo Hatch, Majken Schultz
- Language
- English
- Edition
- 1
- Year
- 2008
- Page
- 288
- ISBN
- 0787998303,9780787998301,9780470245361
- File Type
- pdf
- File Size
- 1.5 MiB
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