Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
- Author
- Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
- Publisher
- Pearson Prentice Hall
- Language
- English
- Edition
- 2
- Year
- 2010
- ISBN
- 0137058292,9780137058297
- File Type
- epub
- File Size
- 5.9 MiB
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