Die Internationalisierung der Bayerischen Motoren Werke AG: Vom reinen Exportgeschäft zur Gründung eigener Tochtergesellschaften im Ausland 1945–1981

After 1945, Bmw Began Its Steady Rise To Become A Global Corporation. Based On Source Materials And Her Personal Expertise, Annika Biss Describes Bmw's Internationalization Strategies And Places Them In A Larger Historical Context. She Thus Illuminates Bmw's International Marketing History, And, In The Processes, Conducts A Case Study Of Bmw's Engagement In South Africa-- Provided By Publisher.