The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Volume in Lea's Communication Series)
- Author
- Helen Katz
- Publisher
- Lawrence Erlbaum
- Language
- English
- Edition
- 2
- Year
- 2003
- Page
- 208
- ISBN
- 0805842675,9780805842678,9781410607553
- File Type
- pdf
- File Size
- 1008.8 KiB
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