Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
- Author
- Michael J. Silverstein, Neil Fiske
- Publisher
- Penguin Group USA
- Language
- English
- Edition
- Rev Upd
- Year
- 2008
- Page
- 320
- ISBN
- 1591840805,9781591840800
- File Type
- pdf
- File Size
- 875.0 KiB
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