Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen
- Author
- Manuela Sachse
- Publisher
- Gabler
- Language
- German
- Year
- 2010
- Page
- 300
- ISBN
- 3834922390,9783834922397
- File Type
- pdf
- File Size
- 1.8 MiB
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