From Brand Vision to Brand Evaluation, Third Edition: The strategic process of growing and strengthening brands
- Author
- Leslie de Chernatony
- Publisher
- Butterworth-Heinemann
- Language
- English
- Edition
- 3
- Year
- 2010
- Page
- 375
- ISBN
- 1856177734,9781856177733
- File Type
- pdf
- File Size
- 10.1 MiB
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