Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing)
- Author
- Julian Villanueva, Dominique M. Hanssens
- Publisher
- Now Publishers Inc
- Language
- English
- Year
- 2007
- Page
- 110
- ISBN
- 1601980108,9781601980106
- File Type
- pdf
- File Size
- 705.7 KiB
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