Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
- Author
- Gerald Zaltman, Lindsay H. Zaltman
- Publisher
- Harvard Business School Press
- Language
- English
- Year
- 2008
- Page
- 252
- ISBN
- 1422121151,9781422121153
- File Type
- pdf
- File Size
- 7.9 MiB
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