Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises ~ Volume 15 (Advances in Business Marketing & Purchasing)
- Author
- Mark S. Glynn
- Publisher
- Emerald Group Publishing Limited
- Language
- English
- Year
- 2009
- Page
- 492
- ISBN
- 9781848556706,1848556705
- File Type
- pdf
- File Size
- 3.0 MiB
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