A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Author
Erik Mooi, Marko Sarstedt (auth.)
Publisher
Springer Berlin Heidelberg
Language
English
Edition
1st Edition.
Year
2011
Page
329
ISBN
3642125409,9783642125409
File Type
pdf
File Size
4.0 MiB

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