Building Implementable Marketing Models
- Author
- Philippe A. Naert, Peter S. H. Leeflang (auth.)
- Publisher
- Springer US
- Language
- English
- Edition
- 1
- Year
- 1978
- Page
- 418
- ISBN
- 978-90-207-0674-1,978-1-4615-6586-4
- File Type
- pdf
- File Size
- 8.7 MiB
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