Harvard business review on brand management
- Author
- Erich Joachimsthaler, Harvard Business Review, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath
- Publisher
- Harvard Business Press
- Language
- English
- Edition
- 1
- Year
- 1999
- ISBN
- 1578511445,9781578511440
- File Type
- epub
- File Size
- 447.9 KiB
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