Faires Management und Marketing

This Book Examines The Conflict Between A Short-term Profit Orientation Versus Long-term Credibility And Social Responsibility. It Looks At Current Trends And Conditions As Well As Customer-centered Practice To Find Benchmarks For Corporate Behavior. The Production Of Natural And Healthy Products And Services Is Presented Within The Scope Of A Holistic Management Approach That Aims To Assure Long-term Corporate Success.