Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
- Author
- Richard D. Czerniawski, Michael W. Maloney
- Publisher
- AMACOM
- Language
- English
- Edition
- 1
- Year
- 1999
- ISBN
- 0814405010,9780814405017,9780814424070
- File Type
- epub
- File Size
- 3.4 MiB
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