Key Marketing Metrics : the 50+ metrics every manager needs to know, First ed.
- Author
- Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
- Publisher
- Pearson Education Limited
- Language
- English
- Edition
- First
- Year
- 2009
- Page
- 369
- ISBN
- 9780273722038,0273722034
- File Type
- pdf
- File Size
- 9.1 MiB
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