Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands
- Author
- Larry Light, Joan Kiddon
- Publisher
- Wharton School Publishing
- Language
- English
- Edition
- 1
- Year
- 2009
- Page
- 241
- ISBN
- 0136043313,9780136043317
- File Type
- pdf
- File Size
- 1.7 MiB
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