Showmen, Sell It Hot!: Movies as Merchandise in Golden Era Hollywood

A Noted Hollywood Historian Takes A First-ever Marketing Look At The Selling Of Classic Motion Pictures Generated By Hollywood's Fabled Movie Factories In This Lush Coffee-table Retrospective. Movie Buffs Will Enjoy Seeing The Effects Of The Depression, Censorship, World War, The Cold War, Television, And The Counter-culture Movement On The Changing Tastes Of Moviegoers, And The Way Showmen Responded With Creative And Sometimes Zany Ad Campaigns. Chapters Include The Sexy And Salacious Pre-code Pictures; The Launch Of The New Dance Team Of Fred Astaire And Ginger Rogers In Flying Down To Rio; Mgm’s Gamble On The Marx Brothers With A Night At The Opera; Lavish Campaigns For The Wizard Of Oz In Original Release And Reissue; Creation Of A New Star, John Wayne, In John Ford’s Stagecoach; Orson Welles’ Failed Citizen Kane Campaign; Billy Wilder’s Unusual And Dark Hollywood Statement Picture, Sunset Boulevard; The Selling Of Rebel Without A Cause, Giant, And East Of Eden Following The Death Of James Dean; Alfred Hitchcock’s Personal Gamble With Psycho; And Much More!