Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
- Author
- Thomas J. Reynolds, Jerry C. Olson
- Language
- English
- Edition
- 1
- Year
- 2000
- Page
- 472
- ISBN
- 0805817301,9780805817300,9780585387017
- File Type
- pdf
- File Size
- 6.1 MiB
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