Total Relationship Marketing, Third Edition: Marketing management, relationship strategy ,CRM, and a new dominant logic for the value-creating network economy
- Author
- Evert Gummesson
- Publisher
- Butterworth-Heinemann
- Language
- English
- Edition
- 3
- Year
- 2008
- Page
- 393
- ISBN
- 0750686332,9780750686334,9780080880112,0080880118
- File Type
- pdf
- File Size
- 2.0 MiB
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