Brand New: Solving the Innovation Paradox -- How Great Brands Invent and Launch New Products, Services, and Business Models
- Author
- G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown
- Publisher
- Wiley
- Language
- English
- Edition
- 1
- Year
- 2011
- ISBN
- 0470643595,9780470643594
- File Type
- mobi
- File Size
- 1.1 MiB
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