Consumer Research Methods in Food Science

This Volume Details A Wide Range Of Consumer Research Methods From Different Disciplines With An Application To Food And Beverages. Each Chapter Is Written By Well-known Researchers In The Field That Guides The Reader On A Specific Method In Applied Consumer Research. Chapters Are Separated By Disciplines, Detail Brief Theoretical Background, Provide A Clear Examples Of The Methodology, Anthropology, History, Linguistics, And Visual Arts, Culinary Arts, Design, And User Experience Are Also Approached. The Separation Of Methods Through Disciplines Gives A Better Structure To The Reader When Trying To Apply Each Method. Authoritative And Cutting-edge, Consumer Research Methods In Food Science Detail Clear Steps And A Framework To Reproduce Consumer Research Methods In Different Applications.