There's No Business That's Not Show Business: Marketing in an Experience Culture
- Author
- Bernd H. Schmitt, David L. Rogers, Karen L. Vrotsos
- Publisher
- FT Press
- Language
- English
- Edition
- 1
- Year
- 2003
- Page
- 315
- ISBN
- 0130471194,9780130471192
- File Type
- pdf
- File Size
- 14.9 MiB
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