Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
- Author
- Thomas Hörner
- Publisher
- Springer Nature
- Language
- English
- Year
- 2023
- Page
- 263
- ISBN
- 9783658405519,9783658405502,3658405511
- File Type
- epub
- File Size
- 3.9 MiB
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