From Brand Vision to Brand Evaluation, : The strategic process of growing and strengthening brands
- Author
- Leslie de Chernatony
- Publisher
- Butterworth-Heinemann
- Language
- English
- Edition
- 2
- Year
- 2006
- Page
- 338
- ISBN
- 0750667494,9780750667494,9780080459660
- File Type
- pdf
- File Size
- 3.2 MiB
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