International Marketing and the Country of Origin Effect: The Global Impact of 'Made in Italy'
- Author
- Giuseppe Bertoli, Resciniti Resciniti, Giuseppe Bertoli, Resciniti Resciniti
- Publisher
- Edward Elgar Pub
- Language
- English
- Year
- 2013
- Page
- 224
- ISBN
- 1781955603,9781781955604
- File Type
- pdf
- File Size
- 3.5 MiB
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