Global Media : The Television Revolution in Asia

This Book Is About The Processes Of Globalization, Demonstrated Through A Comparative Study Of Three Television Case Histories In Asia. Also Illustrated Are Different Approaches To Providing Television Services In The World: Public Service (nhk In Japan), State (cctv In China) And Commercial (star Tv, Based In Hong Kong). Through Its Focus, Global Media Addresses A Considerable Lacuna In The Media Studies Literature, Which Tends To Have A Heavy Western Bias. It Provides An Original Addition To The Literature On Globalization, Which Is Often Abstract And Anecdotal, In Addition To Making A Major Contribution To Comparative Research In Asia. Finally, It Offers A Thoughtful Causal Layered Analysis, With A Concluding Argument In Favor Of Public Service Television.