Museum marketing and strategy: designing missions, building audiences, generating revenue and resources
- Author
- Neil G. Kotler, Philip Kotler, Wendy I. Kotler
- Publisher
- John Wiley and Sons
- Language
- English
- Edition
- 2
- Year
- 2008
- Page
- 544
- ISBN
- 0787996912,978-0-7879-9691-8,9780470370391,0470370394
- File Type
- pdf
- File Size
- 3.8 MiB
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